WEB Vision – Google Tag Manager and GA4

The module fills the data layer (dataLayer) with standard GA4 e-commerce events and, if needed, inserts a Google Tag Manager container into the page. You then set up tags (GA4, Google Ads and others) in Google Tag Manager without touching the shop template.

• Fills the data layer with GA4 e-commerce events: list and product view, product selection, add to and remove from cart, cart, begin checkout, shipping and payment selection, purchase, search, login and sign-up.
• You can turn each event on or off in the settings.
• Optionally inserts the container of Google Tag Manager into the page (if the theme or the Cookie banner does not).
• The settings contain a template for Google Tag Manager to download, so you do not have to create tags by hand.
• You choose the product identifier so that it matches the product feed (ID, ID with combination, reference or EAN).
• Optionally sends enhanced conversions (a hashed e-mail), only with Marketing consent.

• PrestaShop 8.0 to 9.x, PHP 7.2 or newer.
• A Google Tag Manager container (an ID in the form GTM-XXXXXXX).
• A tool for tracking consent: we recommend the WEB Vision – Cookie banner module.
• A valid license (the .lic file is in the downloaded package).

1. Installation and first run
2. Settings
3. Events: what data the module sends.
4. Troubleshooting