WEB Vision – Meta Pixel and Conversions API
The module measures visits and purchases in your shop for Meta (Facebook and Instagram) ads. It sends events two ways (the Pixel in the browser and the Conversions API from the server) and starts the Pixel only after the visitor consents.
What the module does
Section titled “What the module does”- Sends events with the Pixel in the browser and through the Conversions API from the server. Both use the same event ID, so Meta matches them and does not count twice.
- The Pixel loads only after consent of the visitor (the Marketing category in the Cookie banner module).
- It measures: page view, product and category view, search, add to cart, begin checkout, payment selection and purchase.
- Customer data (e-mail, phone, name, city, ZIP, country) is sent only as a hashed fingerprint (SHA-256).
- It can create a product feed (XML) for the Meta catalog, separate for each language and currency.
- You do not need to edit the shop template; the Pixel ID and token are enough.
What you need
Section titled “What you need”- PrestaShop 8.0 to 9.x, PHP 7.2 or newer.
- A Pixel and an access token from Meta Events Manager.
- A tool for tracking consent: we recommend the WEB Vision – Cookie banner module.
- A valid license (the
.licfile is in the downloaded package).
Where next
Section titled “Where next”Was this article helpful?
Thank you for your answer.
We are sorry. Tell us what is missing or unclear:Write to support