Events

The module sends the following standard GA4 e-commerce events to the data layer (dataLayer). You can turn each of them on or off in the module settings.

Event	When it is sent
view_item_list	Viewing a list of products (category, search).
select_item	Selecting a product from a list.
view_item	Viewing a product detail.
add_to_cart	Adding a product to the cart.
remove_from_cart	Removing a product from the cart.
view_cart	Viewing the cart.
begin_checkout	Beginning of the order (checkout).
add_shipping_info	Selecting shipping.
add_payment_info	Selecting payment.
purchase	Purchase (order confirmation page).
search	Search.
login	Customer login.
sign_up	Customer sign-up.

The purchase event is created on the order confirmation page, only with a valid order key.

• transaction_id is the order number.
• The value is the total amount of the order (including VAT as set).
• tax, shipping and coupon are also added.
• Reloading the page does not duplicate the purchase.

In the browser on a shop page open the console (F12) and enter dataLayer. The events must be in the list. If they are, the rest of the setup is done in Google Tag Manager (the Preview mode).

• Third-party checkouts (one-step checkouts) are not supported yet. Add to cart may not be measured in them.
• Payment gateways that do not return the customer to the shop will not show the purchase (the purchase event is sent only on the confirmation page).